CONTEXT

UNYQ with headquarters in San Francisco is an additive manufacturing focused producer of biometric wearables. UNYQ employs photogrammetry, digitization, mass customization, 3D printing and cognitive systems to enhance device functionality in products such as prosthetic covers and scoliosis braces.

IKEA is a Swedish-origin, Dutch-headquartered multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. IKEA quote about burgeoning gaming demographic:

“There are about 2 billion gamers around the world and that group needs functional ergonomic, tailored furniture for their everyday lives. The purpose of the new furniture collection is to explore how personalization and home decoration can change the lives of all gamers out there”

UNYQ and IKEA approached Carbon to explore the possibility of using Carbon’s additive manufacturing technique DLS to produce accessories for gamers.

CHALLENGE

There are an estimated 2.2 billion gamers around the world playing for a total of 14 billion hours per week.

1. Gamers frequently have repetitive strain injuries on their wrists.

2. Gamers are always looking for ways to improve gaming precision.

3. Gamers want more elements of customization in their accessories.

PROMPT

How might we use design and personalization to improve ergonomics and enable superior gameplay?

PROCESS

Outcomes

UNYQ announced the products at IKEA Democratic Design Days, which is the yearly global press event where the public get a behind the scenes look into IKEA product development.

Press Coverage

1. The Verge

2. Hypebeast

3. 3D Printing Industry

4. Engadget

5. CNET